Articles by John Beck Home > Articles > Greater Profits   Marketing Your Way to Greater Profits ------------------------------------------------------------------------- Question:  How do I build my ad to generate higher bids? Answer:  The John Beck tax lien and tax deed program teaches you how to making amazing profits by teaching you how to buy properties cheaply via tax auctions and foreclosures.  The John Beck Amazing Profits system teaches you simple yet systematic steps to follow to find profits in the tax auction world including how to market the property most effectively for higher profits. John has created his Landbank website at www.johnbeckland.com where his students can both purchase property and have sample online auction ads created to follow John Beck’s proven system distilled from 30 years of selling thousands of properties purchased at tax auction sales from around the country. The importance of marketing to successfully implement John Beck’s proven tax lien and tax deed program cannot be overemphasized.  Marketing is how you present your property to attract the most bidding activity and highest prices to your auction.  Period. By accessing www.johnbeckland.com and studying the way John himself markets his properties, his students are able to learn 30 years worth of marketing experience in just a few minutes.  This benefit to his students is an incredible way to assure your profitability in the tax auction and tax lien and tax deed market. When developing your online auction marketing you should remember that online auction marketing is the same as direct marketing.  Direct marketing is marketing designed to create a need and get the buyer to respond.  You are not brand marketing—hoping to build trust in your name or your company by spending money to keep your product “top of mind” with the customer.  You are marketing directly to get a response from the buyer. John Beck’s Amazing Profits system quick rule of thumb to create better direct marketing and to get better results with your auctions is to include three elements in all your online auction pages: You want the potential buyer to visualize themselves owning the property You want to give enough information to the potential buyer to create trust/credibility You want strong call to action which means the potential buyer will bid on the property Because your online auction ad is a marketing piece, you have to remember that you want to create and maintain interest in your product—in this case your property.  You do this designing the ad to make it easy for the potential buyer to read, comprehend and desire to own the property.  So don’t use hard to read colors or overlarge text or ALL CAPS--BECAUSE IT MAKES THE READER FEEL YOU ARE YELLING AT THEM!  Do use a conversational style and a friendly tone.  Include as much exciting information as you can gather about a property and its amenities because this will help the buyer visualize themselves owning both the property and its local area attractions and create a bigger desire in the possible bidder to actually buy the property.  This little secret will greatly increase your final sales price. Finally, become a student of marketing.  Look at ads other people are using and track their results.  Model your ads after the most successful ones so increase your profits.  It is often said that in real estate you make your money on the buy…however, in reality, no money is made until the sell and if you can find a way to increase the sales price (and your profits) you should make the effort to implement it in your business.